Why are Customer Testimonials Important?

Want to understand all the hype around testimonials? Check out our blog for more!

What are customer testimonials?

Put simply, testimonials are a type of social proof from customers that demonstrate why they love a product or service and what it's done for them.

Testimonials can be in the form of written quotes or videos. At rfrd, we love video testimonials because viewers retain 95% of information when they watch a video, that’s almost 10 times more than if they just read a quote on your website.

By using the right testimonial at the right time, you can generate additional revenue across the entire customer journey. To learn more about testimonials, check out our blog here!

Kenzie Meek-Beck

Director of Production at rfrd where she produces custom customer videos, marketing content, vlogs, and best practice guides about video creation.

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The rfrd platform collects, optimizes, and displays personalized video across the customer journey to convert new business, improve retention, and drive upsells.
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