What is a Video Testimonial

We're going back to the basics and covering what a video testimonial is.

So, you want to learn more about what a video testimonial is. You’ve come to the right place. 

Video testimonials build credibility and convey value. They feature a real customer who is seen as an authentic, trustworthy, and relatable peer by the viewer. 

The videos answer common questions to help a prospective customer decide if this solution is a right fit for them.

These videos also demonstrate a potential ROI for the viewer. 

And, by the way, if you’re looking to possibly create a video testimonial for your company, they are a great marketing and sales tool. According to research by BigCommerce, testimonials can help generate 62% more revenue from every customer.

Not sure where to get started? This is one video of many in our series on video testimonials. Feel free to schedule a time with our team or shoot us an email to learn more.

Kenzie Meek-Beck

Director of Production at rfrd where she produces custom customer videos, marketing content, vlogs, and best practice guides about video creation.

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The rfrd platform collects, optimizes, and displays personalized video across the customer journey to convert new business, improve retention, and drive upsells.
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