How Do I Give a Good Video Testimonial? Part IV - Engaging your Audience

Here are our top tips for creating an engaging testimonial video

Stemming from our conversation with Kate Rich, PhD candidate in Communication at the University of Washington, here’s how to keep your audience engaged:

The most important thing is making sure they understand you. Speak slowly, enunciate, and really take the time to think about what you’re going to say next.

Nonverbal communication also goes a long way. Engage the audience with facial expressions and gestures. Treat it like you’re having a conversation with your best friend.

If you haven’t already, check out our other blogs on how to give great testimonials.

Kenzie Meek-Beck

Director of Production at rfrd where she produces custom customer videos, marketing content, vlogs, and best practice guides about video creation.

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