Put simply, testimonials are a type of social proof from customers that demonstrate why they love a product or service and what it's done for them.
Testimonials can be in the form of written quotes or videos. At rfrd, we love video testimonials because viewers retain 95% of information when they watch a video, that’s almost 10 times more than if they just read a quote on your website.
By using the right testimonial at the right time, you can generate additional revenue across the entire customer journey. To learn more about testimonials, check out our blog here!