How Do you Give a Good Video Testimonial? Part 1: Getting Started

In this blog we'll discuss how to give a testimonial video without stress!

You’ve probably landed on this blog because you were asked to give a testimonial for a company you really like and you’re really wanting to nail it and give them the best content. 

Or, maybe you’re the one asking someone to give a testimonial and you need to give them tips to record the best content possible.

Well, you’re in luck because we’ve made it really easy to give a good testimonial by breaking down our top five tips.

In this first video, we’ll go over how to prep mentally for recording a testimonial and the best ways to present what you want to say. Then, we’ll cover setting up your space for filming. In part three, we’ll discuss how to feel and sound your best on camera. And finally, we’ll coach you on how to grab and keep your audience’s attention. 

This first tip should be a relief – be yourself! Audiences prefer someone who is relatable and authentic. A study by Neilsen says that 92% of customers trust advice from their peers, even if they don’t know them personally.

Next, don’t write a script. Instead, give yourself a few talking or bullet points that you want to cover. Feel free to elaborate on a topic, but be concise and make sure you stick to the interview questions at hand. Avoid diving into tangents that go off-topic. People’s attention spans are so small now-a-days so, keeping it short will help keep them engaged.

Up next in part two, we’ll cover setting up your space for filming.

Kenzie Meek-Beck

Director of Production at rfrd where she produces custom customer videos, marketing content, vlogs, and best practice guides about video creation.

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