Videos and Social Media | rfrd

Are you utilizing your video assets on social media to their full potential? If not, keep reading!
Written by:
Clara Kobashigawa

It's no secret that watching videos has overtaken all other forms of content consumption in today's world. Nine out of 10 viewers want to see more videos from brands and businesses in 2020, and 96 percent of consumers want to watch more online videos. In fact, by 2022, it's predicted that the average individual would watch 100 minutes of online video daily.

Furthermore, that demand is expanding and shifting daily with LinkedIn's introduction of native video and Instagram's redesign of IGTV to keep up with new video-sharing platforms. As a result, video content is a crucial component of any company's marketing plan. When targeted correctly, it can achieve incredible results. Therefore, you need to constantly create and share videos on social media. To help you catch up on how to successfully include video into your social media strategy, here's how to start using videos in your social media campaigns.

Why should you use video on social media?

Our communication and information consumption practices are constantly evolving thanks to social media. The most effective content marketers distribute their content regularly across several social media platforms. Given the abundance of content that is produced on these channels, the fact that visual content is more than 40 times more likely to be shared than all-text information is not surprising. The same is true with video. Around  65 percent of SMEs and large organizations believe it to be the most engaging communication medium for their audiences, making it a crucial component of the marketing strategy.

Are you utilizing your video assets on social media to their full potential? Online video traffic will account for more than 82 percent of all consumer internet traffic by 2022. So you should start thinking about your possibilities now. Here are the reasons for using video in social networking.

1.    Its ROI is hard to beat

One of the main reasons why marketers are clamoring to incorporate video content is that it offers an outstanding ROI. According to the most recent Hubspot data, 88 percent of video marketers reported seeing a profit from their video marketing operations. 

3.    Videos drive conversions and sales

You can earn a significant income through videos. The number of conversions on your landing page can go up by 80% by including a product video. Additionally, a video might generate sales right away. Studies show that 88% of viewers of explainer videos for products or services ended up buying them. Therefore, you had better get started on your enticing product videos right immediately!

LinkedIn video marketing 

LinkedIn video marketing goes beyond the more often used formats like live streaming or advertisements. You may post anything, including lessons and video podcasts. By making your LinkedIn video content brief and direct, you may stop viewers from clicking away. To capture a browser's attention, avoid blabbing on and talk about the subject right away, particularly within the first six seconds.

Mobile accounts for 57 percent of all LinkedIn activity. Additionally, videos on LinkedIn receive an average of three times as much engagement as text posts. Utilizing the appropriate format, preferably a high-definition video that can be oriented to fit a small screen, will help you do this. 

The maximum file size for LinkedIn video content is 5GB, and the aspect ratio of your film can range from 1:2.4 to 2.4:1. You should also embrace a horizontal layout for your videos. Some examples of the LinkedIn video Ad include: 

Instagram video marketing

The amount of time that users spend watching videos on Instagram has increased by 80%.  This indicates that Instagram is giving videos the same consideration it provides photos. Oreo is a great example of a well-done Instagram video.

 Instagram Reels vs posts

  • Display: The Story is a concept that enables you to submit as many videos, photos, or blog posts about your day as you'd want for a whole 24 hours.The Reel is still a single, imaginative video that will be posted in the feed (which you can share as a Story as you would a post).
  • Format: This is most likely the primary distinction between Reels and Stories. At first, Stories were only used to refer to videos. Instagram soon broadened its selection of alternatives to permit posting other information, like written articles and commercial links (for pro accounts only for the moment). Due to this distinction, Reels continue to be a video-only format whereas the Story allows for greater content exchange. 

Twitter video marketing

You may construct a compelling Twitter video advertising campaign by concentrating on your demographic, utilizing visual clues, and writing brief language. Use the first three seconds of your video ad to make your point on Twitter. For maximum impact, brand videos should not last longer than 15 seconds. Additionally, the accompanying tweet language should be short (around 100 characters) to lead users toward the video.

Tweets with video attract 10x more engagements than Tweets without video. Additionally, the cost-per-engagement for video ads is reduced by about 50%. Your advertising efforts may be more cheap and boost audience engagement if you add videos in them. 

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