The Impact of Video on SEO

Best practices for utilizing videos to boost your SEO

Navigating the world of SEO (Search Engine Optimization) can sometimes feel like you are screaming into a void. If you are looking for a new way to support your SEO strategies, try video! 

You may be thinking, well, does video actually impact SEO? The short answer is yes (well sorta)! In this blog, we will go over statistics that support why you should consider video when planning your SEO strategy and how it can help boost your website engagement. 

Before we jump into video and SEO, let’s start by looking at just SEO. In a world where new websites, videos, and blogs are constantly published, having a strong SEO strategy allows you to connect with your audience online by ranking higher on Google. The higher your website ranks, the more people will see it as they search for key terms. 

While Google has not explicitly stated that video affects SEO, many marketers agree that their SEO data confirms this hypothesis. Let’s take a look at the data. First, we know that when Google shows a video thumbnail, which it does for 26% of search results, users are more likely to click the listings.  

Secondly, engaging videos can impact the duration of time spent on your site. In fact, the average user spends 88% more time on video heavy websites than those with just text. One of the most important metrics for SEO is the time users spend on your page, according to LemonLight. Therefore, by utilizing video to encourage longer session lengths can improve your overall SEO.

Lastly, according to SearchEngine Watch, pages with video are 53 times more likely to rank on Google’s first page. 

**Pro tip- adding transcripts to your websites allows you to have a keyword rich body which can influence your site’s ranking. Just make sure to put the video first and have it be the main focus of the page.

If you have videos and want to utilize even more, we are here to help. Our solution allows you to programmatically display videos based on the website visitors job title, industry, location, and more. Check out our site for more information about how you can get started today!

Clara Kobashigawa

Growth marketer at rfrd focused on writing blogs highlighting industry trends. From video best practices to marketing statistic summaries, she delivers informative research in a lighthearted manner.

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