Video Marketing Statistics

13 reasons why video marketing is trending upwards

Video marketing is fast gaining popularity and becoming the most powerful marketing strategy for businesses. According to statistics, about 63% of businesses worldwide already use video marketing. And out of that number, 82% are confident that video marketing is the best strategy. 

With these numbers, undoubtedly, video marketing should be the number one tool in your marketing toolbox. 

But before you invest, it's important to know what exactly video marketing can do for your business. Read on to find out why investing in video marketing should be your next marketing goal.

Building Trust

One of the reasons why you should investing in video marketing is because it helps you build trust with your potential customers. According to Video Marketing Statistics, 52% of marketers agree that video marketing is a way to build trust between the brand and its customers.

Videos Are Appealing

About 90% of all consumers like watching videos on their phones. As a result, mobile video views have grown exponentially. Youtube is currently the second most viewed website worldwide witnessing  up to 14 billion monthly visits. With the increase in smartphone users, you can be confident about having a bigger audience.

Video Improves Your Search Engine Ranking

When you use video marketing, visitors will more likely spend a longer time on your page. The longer the exposure, the more trust you get. Thus, the search engines will signal your site as having good content AND the more visitors you have, the better your ranking gets.

It's no secret that video marketing can help improve your website's search engine ranking. In fact, Google algorithms seem to prioritize websites with video content when determining their search engine ranking. And with 93% of online experiences starting with a search engine, it's crucial that your site appears on the first page.

According to Moovly, there are 53 times as many possibilities that you will show up first on Google if you have a video advertisement on your website, so make sure to add those videos to your landing pages!

Videos Increase Brand Awareness

According to Optinmonster, video marketers get up to 54% increase in brand awareness. Video marketing allows you to show your brand's story, not just tell it. In fact, over 93% of businesses have landed a customer just by sharing their videos online.

Video Gives Better Social Reach

Thanks to the internet, people do almost everything online, especially when it comes to searching and buying products. Video generate up to 1200% more shares than images and texts, so by incorporating videos into your campaigns, you will boost your outreach.

Influencer Videos Give You an Authentic Recommendation

Ever wondered why most businesses use influencers to sell their products? Around 83% of Americans are likely to buy products recommended by their family or friends. This is because it assures them that someone has already tried the product and attests that it's the best. 

Increase Brand Loyalty

With video marketing, you can show your customers the behind-the-scenes of your brand. This way, you get to build brand trust and loyalty. With your face on the videos, people can now easily relate. In fact,  80% of customers remember what they see on video rather than what they read in text form. Longer memory means increased brand loyalty.

Video Can Explain Everything

An explainer video works wonders for businesses, especially if it is on the home page. It will show the customers how your services or products work, driving them to convert. In addition, videos give you an easy escape from trying to explain a technical or difficult concept. In fact, a one minute video can pack as many as 750 words into it.

Video Helps With Advertising

Video is not only for use to generate an organic search. You can make your videos do more for your business than generate traffic. You can make them in the form of advertisements and present them in front of the audience without them following you on social media. More than 64% of customers buy a product because they saw it in a video advertisement. 

Video Improves ROI

Every business owner needs a return on their investment. Over 83% of businesses agree that video marketing is the best way to get ROI. It is important to remember that while doing video marketing, you do not have to perfect the videos; what is vital is the message. 

Video Gives a Powerful Call to Action

Up to 70% of marketers agree that videos guarantee more conversations than text. They are bound to stir up emotions and reactions. This, in turn, increases the possibility that the audience will rise to the call to action.

Videos Are Productive

Whatever your niche is, you can use video marketing to convey your marketing message in a simplified and effective way. In fact, over  93% of consumers agree that they watch explainer videos to understand a product or service. 

Videos Are Engaging to Mobile Users

With busy lifestyles, no one has the time to sit and read long, boring product advertisements. With the new modernity, consumers want to see what you are selling in action. 

Using video marketing, you can capture the interests of mobile users. With up to 90% of consumers watching videos on their devices, there's no doubt your business will greatly benefit. As you work to target their eyes, also work on getting into their ears. This way, you get a competitive advantage against your peers.

Try Video Marketing for Your Business

Video marketing remains the ultimate marketing tool for businesses, whether big or small. It's widespread and affordable. A video is easy to share; hence, can easily reach different parts of the world. All you need is human psychology knowledge and creativity. With these two, you can create any advertisement video at the lowest cost and still get extraordinary returns.


Clara Kobashigawa

Growth marketer at rfrd focused on writing blogs highlighting industry trends. From video best practices to marketing statistic summaries, she delivers informative research in a lighthearted manner.

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