How do I Present Testimonials on Social Media?

Here are our top three tips when presenting video testimonials on social media:

• First, you’ve got to catch your audience’s attention. We’re inundated with content online, so you need to stand out! Linkedin recommends optimizing the first six seconds. Put the most impactful quote right at the start of the clip.
• Next, keep it brief. People have short attention spans - particularly on social media. They’re not going to watch a 20 minute video case study. Hootsuite recommends videos no longer than 30 seconds.
• Last, but not least, you want to optimize for your viewers’ browsing habits. According to Rev.com, over 85% of viewers browse with their sound off. Burn in captions to improve plays and average view time.

If you have any specific questions on getting the most from video testimonials on social media, shoot us an email - we’re happy to help!

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