Reasons to Invest in Video Marketing

Video is no longer a component of your total marketing strategy. It is critical to your outreach.

Video is no longer just a component of your total marketing strategy. It is critical to your outreach and marketing activities, particularly your social strategy. Video has completely overrun social media. According to HubSpot Research, social platforms are four of the top six channels worldwide consumers view video. That being said, if you're not making videos, you're probably lagging.

It is also much easier to consume video content. Videos help you reinforce trust with your audience. Instead of telling your audience about your business. You can show them all about your brand with video content. There are different videos to select from, including customer testimonial videos, explainer videos, and social media videos.

Per Social Media Week, 78% of people watch online videos every week. Therefore, you can gain more traction by incorporating video into your business. At rfrd, our solutions can help you expand your current relationships, close deals faster, and generate more leads. Read on to find more about video marketing and how audiences consume content.

Benefits Of Video Marketing

Video can be a valuable tool for sales associates throughout the consumer purchasing experience, and it can do far more than enhance participation. Video is crucial to your outreach and campaign activities, particularly your social strategy and customer retention. Here are other benefits of using video in your marketing strategy:

1. Videos help your social media platforms grow

Video material scores well with most social media algorithms. After all, it holds a viewer's attention for a more extended period. Social media networks also offer new features in a push to promote adoption, most of which are video-related.

2. People would rather watch videos

Generally, most individuals prefer watching videos to reading posts on the same topic. According to Optinmonster and invideo, 72 percent of customers said they want to learn about a product through a video. It is easier to watch video content as it is engaging and captivating, and the best part is you do not have to convince people to watch your videos.

3. Mobile users prefer watching videos

More people use their phones to browse the internet and consume videos with technological advances. According to eMarketer, about 75% of videos are watched on a mobile device. Therefore, ensure you optimize your content for mobile devices, as it is likely that consumers will watch it from mobile devices.

4. Increase conversion

Video marketing may be quite effective in attracting users and converting them into leads. Videos help put a voice and a face to the product and develop trust within the potential customer. They can help you get more leads that can turn into conversions in the long run.

5. Videos can enhance your email marketing strategy

Email marketing is one of the most successful methods of reaching out to your target audience. It is a completely adaptable technique with high open rates. However, integrating email marketing with the features of video marketing is what will set your brand apart.

6. Boost Your Search Engine Results

Well-optimized videos can do more than enhance brand exposure, loyalty, and revenue. They may also help you increase your website's ranking on the Search Engine Results Page (SERPs).

Landing pages may help you develop your email and subscriber list, enhance your SEO rankings using keywords and promote your social networking pages. Regardless of its target demographic, every firm should incorporate a video marketing campaign on its website or landing page.

Why Should You Invest In Video Marketing?

More brands and businesses have recently incorporated it as part of their strategy for various reasons. Videos are pretty versatile, and there are plenty of ways to incorporate them into your business across different industries. Studies anticipate that by 2022, video content will account for about 82% of all internet traffic. One of the key reasons for this is that apps like Netflix, Facebook, YouTube, and TikTok have altered how users consume content. Millennials and Generation Z are now more likely to consume and comprehend video material.

The goal of any branding is to convert customers. Video accomplishes this effectively. According to one case study, including a video on your landing page increases your chances of converting traffic to clients by 80%. A simple method of having a video made for your firm and posting it on your website's landing page will more than quadruple your client appeal.

As mentioned, videos are easily accessible to the public, and you can also easily break down the information you want to pass across in short video form. Most social media platforms offer the option of creating videos. In addition, creating videos is not a complicated process once you know your target audience and the message you want to communicate.


Most, if not all, businesses with an online presence across the different industries have grown quite competitive. Therefore, to stand out and stay ahead, you need to incorporate video as part of your strategy. Utilize and consider scaling videos in your marketing tactics to stay relevant and visible to your audience.

If you need help getting authentic customer videos to use as testimonials, check out rfrd. We aim to help businesses grow by generating qualified leads and expanding the targeted audience reach. Visit our website to learn more about our services and pricing.

Clara Kobashigawa

Growth marketer at rfrd focused on writing blogs highlighting industry trends. From video best practices to marketing statistic summaries, she delivers informative research in a lighthearted manner.

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