Where Can I Use Video Testimonials?

You can and should be using video testimonials across every channel, but the results you’re looking for will tell you where you should use them. 

• Video ads have the highest click-through-rate at almost 4 times the performance of just static ads
• On average, posting video on social media drives 3 time more engagement than just images or text and your followers are 20 times more likely to share a video
• Adding videos to your website will improve page views and session length by up to 6 times
• Campaign Monitor’s data shows that video increases email opens by 19%, click-through-rate by 65%, and even reduces unsubscribes by 26%
• Incorporating video into your product improves customer retention while reducing support cost by almost 50%

Nearly every business metric can be improved with video testimonials. If you want to get more from the videos you already have or create the ones you need, come check us out!

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