How to Ask Your Customers for Testimonial Videos

You need to ask the right person, at the right time, to get a quality testimonial.

Asking customers for video testimonials can be tough or seem awkward at times. You need to ask the right person, at the right time, and in a way that gets people to commit.

Data from HubSpot shows that 91% of customers are willing to refer a solution, but most just don’t ask.

Here’s our best-practicest to ask your customers for a video testimonial: 

  1. Ask the right person
  1. Prospects trust their peers, so ask for customer video testimonials from the individuals or teams who benefit the most from your solutions. When asking, let them know that their peers want to hear directly from them in order to make the right choice for their business based on their experience.
  1. Ask at the right time
  1. Ask when value recognition is high - Your clients are most likely to give a testimonial when they’re happiest and realize the full value of your solution. We recommend asking them for testimonials just after making a purchase, after giving a high rating / review / NPS score, and after reaching key milestones using your solution.
  1. How to ask
  1. When it comes to asking, it should come from a person, not a generic email address. Specifically, someone they associate with value like their customer success manager. If possible, make the request over a Zoom call so you can explain the importance of their feedback and how easy it will be for them.

By following these steps, it’ll be easy for you to ask your customers for video testimonials.

If you have questions about asking your customers for video testimonials, schedule a time with our team!

Kenzie Meek-Beck

Director of Production at rfrd where she produces custom customer videos, marketing content, vlogs, and best practice guides about video creation.

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The rfrd platform collects, optimizes, and displays personalized video across the customer journey to convert new business, improve retention, and drive upsells.
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