Importance of Testimonials | rfrd

Testimonials are important because 82 percent of buyers look at online reviews
Written by:
Clara Kobashigawa

Customer testimonial videos allow you to draw on the concept of social proof to influence your prospect along the entire stage of the customer journey. In this blog, we will outline why customer testimonials are important and how effective video testimonials are. 

Why are customer testimonials important?

Customer testimonials are important because they allow you to improve the life time value (LTV) of current customers and influence prospects to convert. They help you build trust and credibility with prospects while highlighting the success stories of your current customers. 

Testimonials are important because 82 percent of buyers look at online reviews when researching a business and on average, it takes somebody reading 10 reviews before trusting a business, according to BrightLocal. In addition, 96 percent of people have watched an explainer video to learn more about a product or service. 

On the customer side, it allows you to engage your biggest fans in the form of video testimonials and case studies. This allows them to feel a part of your business while demonstrating the value that your solution provides. If done correctly, testimonials can be a win-win! 


But what about video testimonials? How effective are they?

Video testimonials work but don’t trust us, trust the data! According to Wyzowl, 87 percent of marketers said video testimonials give them a positive ROI. With 88 percent of people saying that they’ve been convinced to buy a product or service by watching a brand’s video, video testimonials are a powerful way to convert a prospect. In fact, according to Digital Commerce360, 62 percent of revenue can be generated from consumer testimonials. So what are you waiting for? 

If you are interested in learning more about how rfrd can help you gather testimonials to increase revenue and drive your KPIs. Check out our website to learn more!

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